The standard elevator pitch is like this:
I help the blah blah blah do the blah blah blah… YAWN!
Does this sound like yours?
Are you excited to share your elevator speech? Or do you get a little sluggish at networking events, thinking you’ll never need to come up with it?
After a period of 6 weeks of debating an elevator pitch, How many times have you actually utilized it?
Are the scripts you’ve settled on so dull and repetitive that you’d rather wear captain’s underwear than read your elevator pitch in a way that will make you sound like everyone other people?
If you’re not excited by your message, How can you expect others to believe you?
Even if you’re not going on networking occasions, writing your elevator pitch can be an excellent way to hone your communication skills and delivering a great end item…
The process allows you to be crystal clear about your “why the person, what they do and what” to enable you to focus on the things that matter.
This process can help you simplify your marketing message to the point that it can be understood by others.
This process requires you to be mindful of your choice of words and to determine how to present your work in a way that will appeal to the people you want to attract (you can repeat the process in your copy and content)
Repetition of the process regularly gives you the chance to take a look at your gut chance to assess whether your marketing communications are aligned with your heart-level message. It’s not your elevator pitch. With every repetition, you get closer to articulating your Why.
The sentence you create could be used to promote media opportunities, or used to be a byline for guest posts, or in the introduction of podcasts (the beginning of the two words in mine has landed many podcast interviews. Read further to learn more about the meaning behind them)
The elevator pitch you compose can be altered to fit your social media profiles to make sure you are consistent across all platforms (140 characters! It’s a process that requires discipline to make your message concise and practical simultaneously.)
This process provides you with the opportunity to know the things that matter to you, to understand the things your ideal customers need to know about your company, to desire to know more and ponder each word to ensure that there’s no ambiguity in your message.
We’re going to take the template off as they’re boring. They cause you to sound “blah Blah”blah,” and make your audience stop listening.
Is there anything wrong with this standard pitch for elevators?
They will discuss the work you do, how you aid and what results in you achieve.
This is good. However…
It’s hard to provide the answer to “why you?” Who are you, in reality?
There are many others who are doing what you do, offering the exact same customers with similar results.
This is probably not your first time watching a rodeo. They’ve seen it all. What can you do to make the first impression that makes them feel to them and makes an impression?
Elevator pitch, when done wrong, can turn you into COMMODITY.
If you claim, “I’m an expert in health coaching to help females lose weight,” you’re competing against a thousand other health professionals and millions of others who offer “weight losing” solutions. Ouch.
It’s not a fight you’d like to be fighting.
The good news…
Five ingredients are essential for elevator pitches that will get your audience to be interested and energized…
1. Personality
Let your personality shine through can help you stand out in a crowd of your competitions that are working with similar people who are promising identical outcomes.
Your personality is what makes your appearance and sound like the HUMAN Being and boosts the amount of trust you have that aids in creating a rapport that is conducive to conversion.
The elevator pitch you use to introduce yourself doesn’t need to “pop and sizzle” It’s more likely that it can be a disaster when it doesn’t reflect the persona you’re trying to portray.
What words are valid to you, and make it makes you confident secure when you say them to the world?
2. Identity
Your elevator pitch must inspire an image in your audience. It’s about communicating that you are working with the kind of people they want to become and increase the desire of your audience to work with you.
What can you do to create an image in your target public so that they feel excited to work with you?
3. Value and Point-of-View
A point of view is crucial in creating a solid foundation for your message and building credibility.
Sharing value with your clients will attract your ideal customers.
How do you express your views and beliefs in a concise paragraph?
There is a lot to be said about the vocabulary you choose to employ and the way you structure your sentences.
Are you able to make bold statements regarding your work? Can you make bold statements that express your beliefs and values?
4. Intrigue
The average user has their Internet attention span more minor than the attention span of a goldfish (6 8 – 6 seconds). It is essential to draw their attention and make them interested enough to know more.
This doesn’t mean that you have to do something when it’s not in your character. The trick is to identify the phrases or words that resonate with your ideal customers while provoking curiosity.
What can you say to convince people that you’re unique beyond a standard “title?”
5. Power of Word Choice
A great elevator pitch should be concise and straightforward. Get rid of the fluff – ensure that every word counts.
A mouthful of words is not sexually attractive. It allows you to have more opportunities to mutter, as opposed to making yourself appear confident and assured.
The thing that bothers me a lot is that everybody seems to begin with “I can help… ”
It might be understandable (especially for those working in the “helping” job,) but it always appears “weak” for me. It doesn’t tell much about YOU, as everyone can go about claiming to be helping others.
When you’re putting together the elevator speech, take a moment to chew on every word in order to ensure it is packed with an impact. Every word should provide something fresh and relevant to the stew.
What drives you? What could entice your ideal customers?
Does it inspire confidence when you speak it in public? Does it convey enough details to your audience to cause them to be interested in learning more?
Does it show your values, your POV, and personal style enough to make you stand out from your competitors so that your potential customers like to know more?
Intuitive Brainiac Copywriting Alchemist. Her unique mix with Business + Marketing coaching with a Mindset and Psychic Twist, Ling assists entrepreneurs who are mavericks to discover and articulate their purpose into material that is resonant, connects, and converts. All because of her highly intuitive but rigorous method of iteration that is based on the foundation of her Harvard Design School training and ten years of experience working in the online marketing business.
